🔗 Share this article

The platform is rolling out a updated setting that permits them to lessen the amount of artificial intelligence-produced media appearing in their feeds. This initiative comes as the company announced that it presently contains in excess of 1 billion AI-generated clips.

Trial and Implementation

The new functionality is being tested over the coming weeks before a full-scale release. This shift coincides with a increase in content created by AI, driven by recent content generation software.

AI Content on Other Platforms

It has been noted that nearly a tenth of the most rapidly expanding content creators on a competing service primarily display content made by AI. A significant portion of this output is deemed low-quality AI content, a term for inferior, mass-produced content that is often absurd or bizarre.

Based on user feedback that numerous viewers appreciate content created using AI tools, ranging from AI artwork to educational videos, and we want to provide users the power to increase or decrease of that, based on their own likes,” said a platform representative.

Scale of AI Content

TikTok announced that there are currently 1.3 billion videos on its network tagged as made with AI. Overall, over 100 mn pieces of content are uploaded to the service each day, making AI content a minor part of its overall inventory.

Customizing Your Feed

Members will be in a position to limit or boost the amount of AI-generated videos they view by using the topic control feature in the application and choosing “AI-generated content”. Additional categories that are already be adjusted under the setting encompass news, style, aesthetics, and dance.

Platform Guidelines

The platform’s rules oblige creators to label lifelike artificially created content, and it forbids harmful AI impersonations of public figures or emergencies. Any believable artificial content that is without a tag can be deleted under its user guidelines.

In addition, the service will now apply an “AI-made” label to content produced via its built-in AI features, or flagged by an cross-platform project for identifying content made by AI. This measure is designed to help prevent users from attempting to evade the tagging system.

Educational Initiatives

The company is furthermore introducing a $2 million awareness program for experts and groups to create informative material about ethical AI use. This initiative will support charitable organizations dedicated to teaching coding and technology.

Platform Protection

TikTok has supported its content review process, amid debate over intentions to lay off hundreds of review team members in the UK. TikTok is expected to cut a significant number of roles in its trust and safety team in its British office, with worker representatives and digital protection specialists expressing worry that staff are being displaced by machine-led review.

A trust and safety lead explained that people-led review would still have a role, but automated tools can protect employees by removing the most distressing content ahead of it gets reviewed by people. The company announced a 76% decrease in shocking and graphic content handled by content reviewers over the last 12 months due to intervention by its AI tools.

We believe it is crucial to combine humans and technology to ensure user safety,” the official commented. “We’ll have humans as part of that process, but we also think it’s very important to limit contact with dangerous material as quickly as possible, which is where a lot of the machine support is really helping us process content quickly.”